Alex Guillen AI Dual Literacy

I build AI systems that run my music business. Now I'm teaching what worked.

I help creative businesses and small teams use AI the way I use it. A collaborator, not a replacement.

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Tuesday afternoon. A lead comes in from a venue you played last year. You start drafting a response, get pulled into rehearsal, come back two hours later. The moment's gone. Not because you didn't know what to say. Because you couldn't be in two places at once.

That was my life for years. 2,500 gigs. A Berklee degree. Thirty years of reading rooms and building relationships. And still losing opportunities because the business side ate all the hours that belonged to the creative side.

So I started building. Not theory. Real systems. Five apps that handle my leads, prep my gigs, track venue intel, and talk to each other. I'm not an engineer. I'm a working musician who got tired of the gap between what I know and what I could actually act on in a day.

The AI didn't make me faster. It made me more consistent. It let me show up as the version of myself that wins the gig, every time, not just when I had the energy. And I kept thinking: this isn't just a music thing. This is anyone who's good at what they do but can't be in five places at once.

So now I'm teaching what worked.

What I Do

Workshops

Hands-on AI training for teams and groups. From 90 minutes to full-day. You leave with workflows you can use Monday morning, not slides you'll forget by Tuesday.

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AI Strategy Sessions

A conversation about what AI could actually do in your day-to-day. No jargon, no pitch. I learn how you work, and I'll tell you what I'd build if I were you. If there's a fit, we talk next steps.

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Team Training

AI training built around what your team actually does. Not generic tutorials. Your workflows, your tools, your people.

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Want to know what I'd build for your business?

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Upcoming Workshops

Harnessing the Power of AI

Event: San Diego Streaming Film Festival
Date: Saturday, April 4, 2026
Time: 10:30 AM to 12:00 PM
Location: Industry Tap Room, 157 East Grand Ave, Escondido, CA 92025
Price: Free

A filmmaker workshop on the AI tools reshaping indie filmmaking. Practical frameworks for using them without losing creative control.

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Amplify: The Power of Human-Led AI

Date: Saturday, April 25, 2026
Time: 10 AM to 2 PM
Location: Expressive Arts San Diego, 3201 Thorn St
Price: $150
Bring: Laptop

A hands-on workshop for creatives and small business owners. Use AI to work deeper, not just faster. No tech background needed.

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Past Events

PASS the FUTURE Now!!! A.I. Panel

Event: Filmmakers Network (FilmNet) San Diego
Date: October 2025
Role: Panel Lead

Led a panel on AI tools reshaping indie filmmaking for San Diego's filmmaker community. Practical frameworks for creative professionals navigating AI without losing creative control.

The Business & Tech of Guitar

Event: Los Angeles Classical Guitar Festival
Date: May 16–18, 2025
Role: Workshop Leader

Practical AI solutions for performers, educators, and luthiers seeking growth without burnout. Data-driven setlists, real-time AI feedback for students, and no-code computer vision for luthiers.

What People Say

"Being a creative and having a business mind is a gift. Alex Guillen is offering a valuable workshop to learn a helpful approach to learn how to navigate using AI for a good tool, to help creatives thrive. If you or a friend is interested in learning more about how to have AI assist (not replace) you on your creative journey, Alex is a safe bet. Alex himself is not only 'tech savvy', but a very talented creative. His music presentations are as authentic as they get. I don't know about my other, entrepreneur friends.. but I can say for myself that this offering is going to add so much value for my business. I'm excited to learn more."
Heather Hilton
  • 2,500+ live events
  • 30 years in music & hospitality
  • Berklee College of Music
  • 5 AI apps built & running
  • Founder, Pacific Flow Entertainment

Want to talk about AI for your business?

Tell me a little about what you're working on. I'll get back to you.